Juan Pablo Derito is the visionary CEO of Criptoladrillo, an innovative platform that has revolutionized the way people perceive and invest in construction materials. Under his leadership, Criptoladrillo has introduced a digital tool that allows individuals to purchase and accumulate bricks virtually through tokens. This unique approach not only offers a tangible solution to the dream of homeownership but also addresses the challenges of inflation and traditional investment mechanisms.
Derito's brainchild, Criptoladrillo, operates as a mobile application where users can acquire tokens whose value is pegged to the price of physical bricks. This value is updated in line with the brick price index, ensuring that the purchasing power is shielded from inflation. These tokens can then be redeemed for construction materials, paints, and soon, household appliances, furniture, and other home-related items.
Juan Pablo Derito's commitment to transparency and security is evident in the platform's use of blockchain technology. Every transaction on Criptoladrillo is recorded on the blockchain, providing traceability from the issuance of the digital brick to its redemption. This ensures the integrity of transactions and offers an auditable trail for users.
Derito's vision extends beyond just a digital investment platform. He sees Criptoladrillo as a means to bridge the gap between traditional brick-and-mortar investments and the digital age. By tokenizing construction materials, he believes that many will be able to realize their dream of building their own homes. As he puts it, by purchasing just two Criptoladrillo tokens daily, one could accumulate enough bricks to construct a house in three years.
The inception of Criptoladrillo in April 2021 was a response to two pressing issues: housing accessibility and inflation. The company behind this initiative, Dtecdeal, focuses on creating tech solutions to level the playing field across various societal sectors. The team comprises lawyers, accountants, programmers, and leading professionals from Argentina's construction industry.
At Blockchain Jungle 2023, Juan Pablo Derito will delve into the intersection of blockchain, real estate, and sustainable development. His insights into the potential of tokenized assets in the construction sector will undoubtedly provide a fresh perspective on the future of blockchain and real estate.